"After a very strong second quarter, Apple saw growth slow as both consumer and commercial (including education) shipments declined, and rumors of a forthcoming iPad mini began to heat up," said Tom Mainelli, research director, Tablets at IDC. "We believe a sizeable percentage of consumers interested in buying an Apple tablet sat out the third quarter in anticipation of an announcement about the new iPad mini. Now that the new mini, and a fourth-generation full-sized iPad, are both shipping we expect Apple to have a very good quarter."
Despite only selling tablets in the US market, the third largest player in the tablet segment is Amazon. Its Kindle Fire, Kindle Fire HD (7-inch and 9-inch) managed to sell a combined total of 2.5 million units for a 9 percent share of global tablet shipments. Rounding out the top five tablet makers are Asus with 2.4 million sales and Lenovo with just 400,000 shipments.
While it is unlikely that Apple will continue to hold on to its dominant market share in the long term, particularly with the arrival of the new range of Windows 8/RT tablets, its new iPad mini is expected to help stem the tide in the short term. Checks at various Apple Stores around the world where the iPad mini is currently shipping show that Apple is running low, or is out of iPad mini stock.
Source: http://forums.macnn.com/t/494367/idc-27-8m-tablets-sold-in-q3-apple-at-50-4-percent
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