?Zero TV? Households Now At 5 Million, Says Nielsen, Up From 3 Million In 2007, But Still Just 5% Of Market

Nielsen today released new data that examines trends in the "Zero TV household" - a definition which refers to those who no longer watch traditional television offered by cable or satellite providers, but who tend to stream video online, via computers, smartphones or tablets. According to the firm's findings, there are now more than 5 million cord cutters in the U.S. this year, up from 3 million in 2007.

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